The First Open “Advertising Apps” Platform
Partnering with other innovators in the online advertising ecosystem is central to our mission of bringing brand advertisers online. As an open platform, we enable developer partnerships that drive innovation and expand market opportunity for everyone. The GlamAdapt platform is designed to easily integrate third-party technologies, providing custom and highly scalable solutions for advertisers.
"As Pictela has revolutionized how brand content is distributed and measured, being a launch partner on GlamAdapt is a perfect fit. Already the category leader in rich media for women, Glam Media's open and global alternative to a single vendor ecosystem will offer many new creative opportunities for consumer engagement across categories."
-Greg Rogers, CEO of Pictela
Pictela uses GlamAdapt to offer unique, high engagement ad formats. With Pictela as a partner, high value, creative ad formats are integrated into the platform and across Glam Media properties. Our partnership drives rich media measurement in addition to creative solutions.
Pictela is a global platform for distributing high definition brand content. The platform reaches over 120 million consumers worldwide and supports 1 billion impressions per day. With Pictela, brands can deliver high definition video, photos, text and more. Since launching in 2009 with Disney and American Idol, Pictela has experienced rapid growth with clients across retail, CPG, automotive and entertainment categories. Pictela technology has been certified by Time Inc., The Wall Street Journal, Scripps Networks, Glam Media, Hearst, Rodale, Undertone and Thomson Reuters, among others. Pictela is based in the Flatiron District of New York City, the heart of the New York tech sector. The company is led by senior media and technology executives and backed by prominent venture capital investors.
MediaMind uses GlamAdapt to deliver innovative, rich media solutions. Using creative, overlay digital advertising solutions, MediaMind works with GlamAdapt to deliver engaging ads across Glam Media properties.
MediaMind (formerly named Eyeblaster) is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Their unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. MediaMind's leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns. The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.
Headquartered in New York, MediaMind has over 35 representation offices across all major markets worldwide. In 2009, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide.
PointRoll uses GlamAdapt to create engaging, interactive advertising. Together with PointRoll, GlamAdapt empowers clients to push the creative envelope, enabling the most engaging, high value ad solutions across Glam Media properties.
PointRoll enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion. Powering more than 50% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 1000 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
Quantcast uses GlamAdapt to offer cookie-level custom targeting to our clients. Because of our partnership with Quantcast, GlamAdapt offers custom targeting based on proprietary segments of your choosing. Ethnicity, demographic, zip code-it's all possible on GlamAdapt.
Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company’s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world's largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.
"BlueKai’s intent data reveals valuable audiences who are ready to buy and as a GlamAdapt partner, we offer the unique targeting ability for Glam advertisers to identify and reach custom, in-market auto, retail, financial services and travel shoppers at scale. Our expertise in driving high-performance targeting across the entire marketing funnel – powered by the largest source of intent data online – matches very well with Glam's contextual relevancy and expertise in content distribution. We are very pleased to be a GlamAdapt launch partner."
-John Sedlak, SVP of Global Sales at BlueKai
BlueKai uses GlamAdapt to help our clients target in-market shoppers. With BlueKai as a partner, brands, agencies and publishers can utilize GlamAdapt to better understand and target intenders, ensuring ads appear in the right place at the right time and in front of the right audience.
At the center of the digital data economy, BlueKai (www.bluekai.com) created the world's largest data auction marketplace for all audience data. BlueKai aggregates valuable shopping and research activities across the Internet to build the largest source of intent data on over 160M shoppers across 7 key verticals including auto, travel, finance and retail. BlueKai now sees 200 million unique consumers each month and manages over 750 million data events per day. In strategic partnerships with top data aggregators, the BlueKai Exchange collectively offers over 30,000 data attributes across in-market, demographic, geographic, lifestyle, and B2B categories to increase performance and scale for direct response and branding campaigns.
BlueKai is designed with consumer transparency and control in mind. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.
"As part of the GlamAdapt audience platform, comScore helps validate each of Glam’s audience segments online, allowing advertisers to understand the 164 million unique visitors who engage with Glam content each month. comScore’s objective third-party validation enables GlamAdapt to provide advertisers with trusted benchmarks for their segments and provide enhanced consumer insight including online purchasing behavior and specific site interests.”
-Anne Hunter, VP Advertising Effectiveness for comScore
comScore uses GlamAdapt to offer third-party validation. With comScore as a partner, agencies, brands, publishers and developers can utilize the GlamAdapt platform's behavioral targeting segments with supporting validation from the industry leader.
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
"We are very pleased to partner on the launch of GlamAdapt. Glam Media's high penetration of CPG brands online and its focus on custom women's content distribution combined with our offline sales data and analytical predictive models will help drive more effective and efficient ‘direct-to-consumer’ online marketing programs and campaign-specific ‘return-on-investment’ metrics to gauge program effectiveness across highly relevant retail environments."
-Robert I. Tomei, President, Consumer & Shopper Insights, SymphonyIRI Group
SymphonyIRI Group, in partnership with Dynamic Logic, uses GlamAdapt to offer purchase-based targeting. Using IRI's rich data against our own audience segments, GlamAdapt is able to target consumers at the purchase level.
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization.
"The GlamAdapt platform aligns nicely with Dynamic Logic’s overarching strategy of integrating multiple data sources to offer marketers more in-depth insights. This partnership will allow advertisers to reach audiences who are most likely to make in-store purchases of specific CPG brands. GlamAdapt allows for increased scale and impact of our data initiatives, and we are proud to be a partner in the launch of this much needed ad serving alternative."
-Ken Greenberg, Vice President, Product Development of Dynamic Logic
Dynamic Logic, in partnership with SymphonyIRI Group, uses GlamAdapt to offer purchase-based targeting. By coupling our own audience segments with Dynamic Logic's expertise in measuring at the purchase level, GlamAdapt enables advanced targeting for agencies, brands and publishers.
Dynamic Logic is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. As a Millward Brown company, Dynamic Logic offers advertisers, agencies and publishers the unique combination of world-class expertise on brand building and media coupled with normative insights from its database of thousands of digital campaigns, the largest in the industry. Founded in 1999, Dynamic Logic pioneered online branding measurement and has grown with the digital age, developing innovations across 27 digital platforms and establishing specialty practices in cross-media, social media, mobile, gaming and custom solutions.
"GlamAdapt empowers us to make the most of every impression. The platform’s audience focus allows us to provide enhanced targeting to our RTB-enabled demand partners, its gives us access to a variety of vertical and contextual supply sources at scale, and it supports critical features such as SOV buying. AdMeld is very proud to be a GlamAdapt launch partner."
-Michael Barrett, CEO of AdMeld
AdMeld uses GlamAdapt to provide access to vertical and contextual supply. As part of the Premium Exchange program, AdMeld allows GlamAdapt to support real-time bidding, template-integrated creatives and SOV buying.
AdMeld helps the world's premium publishers maximize ad revenues, and sell their inventory smarter, safer and more efficiently. The company's dynamic yield optimization technology connects with hundreds of sources of demand such as ad networks, exchanges and DSPs, and provides tools and analytics for publishers to better understand and monetize their audiences. Customers include Answers.com, AccuWeather, Discovery, FOX News, IAC and more than 250 others worldwide.