Revenue.
Currently serving ad impressions across 1,500+ publisher sites covering 84MM unique visitors in the US and 182MM unique visitors globally, GlamAdapt for Publishers is an ad serving platform that is already a reality for publishers around the world today. GlamAdapt for Publishers helps publishers sell more of their inventory as premium. Through its extensible, integrated, and simplified interface, GlamAdapt for Publishers enables higher CPMs, lower ad-serving costs, expanded targeting, seamless executions across networks, cross-platform innovation for mobile, video and blogging, and the ability to differentiate inventory with virtually zero effort on the part of the publisher.
Multichannel Management
GlamAdapt For Publishers enables publishers to seamlessly package premium advertising solutions across multiple ad sales channels—from agencies and demand-side platforms to direct and self-serve for local advertisers and resellers. By allowing publishers to manage all sales channels within one platform, GlamAdapt for Publishers solves the challenge of managing diverse pools of inventory across multiple channels.
Brand-Ready Packaging
Publishers can take advantage of GlamAdapt for Publishers to package their inventory into innovative, brand-ready sales packages that premium marketers are looking for. These brand packages (such as share-of-voice programs) help publishers deliver not just against clicks, but against comprehensive brand objectives for their customers.
Open Platform
GlamAdapt for Publishers comes with built in support for leading third-party data, measurement, and creative providers. Access to the first open “advertising apps” platform brings publishers a broad range of premium creative units, advanced data and targeting, and new methods of measurement—tools that allow publishers to create more compelling and comprehensive packages to attract more brand dollars.
Sales Efficiency Tools
GlamAdapt for Publishers is equipped with sales efficiency tools that can create client-ready media plans in a matter of minutes. Tools such as a self-service sales channel and brand-ready packaging, among a suite of new offerings, expands third-generation premium capabilities for publishers and enables them to close bigger cross-media contracts, respond to more opportunities, and sell the best ideas worldwide. View the GlamAdapt for Publishers’ Self-Service tool in action on Time, Inc. and CBS publisher sites.
