Engagement.
Glam understands brands. In fact, the GlamAdapt platform was built for brand advertisers. The platform's core architecture features allow for increased focus on top of the funnel marketing objectives, including engagement, awareness, and ROI measurements. Designed for reaching and engaging large audiences on the social web, GlamAdapt delivers on the needs of Brand advertisers—Scale, Impact, and Accountability.
Advanced Audience Targeting
GlamAdapt allows Brands to combine first party, third party, and Glam data to create custom behavioral audiences that can be delivered at scale. With built-in support for Behavioral, Contextual, UV/Pollen, Geo, Retail Consumption, and cookie-based targeting, GlamAdapt delivers the most ways to target campaigns to the audiences that Brands value. With partners like Bluekai and Quantcast, GlamAdapt offers the broadest range of options for identifying valuable users.
Measurement & Insights for Brands
GlamAdapt offers advanced engagement insights that are standard across all campaigns, including interaction rate, exposure time, social amplification, video/activity completion, and extended reach. Our Evolution Dashboard correlates content, audience, interaction, and creative performance for real-time optimization of campaigns and post campaign audience response insights. With partners like IRI and DynamicLogic, advertisers can measure emotional response and in-store retail purchase lift, making for true closed loop ROI analysis.
New Creative Solutions
The GlamAdapt platform was created to deliver increased user engagement through the use of emotional and immersive ad experiences. Our Engagement Services toolkit enables the rapid creation of new, interactive units that can incorporate content, video, social features, real-time media, and more. The ad server's page-level targeting features allow for easy creation and delivery of advanced executions like companion ads, OPA ad units, and site reskins. Our open Engagement Services allow advertisers to choose creative units from partners like Pictela, Pointroll and Eyeblaster, while leveraging the targeting and analytics features of the GlamAdapt platform, and the scale of the 8th largest publisher marketplace.
Demand Side Platform Solutions
GlamAdapt's Marketplace Services features allow Advertisers to integrate their own proprietary audience buying platforms directly into the world's 8th largest publisher marketplace. Supporting premium features such as real-time bidding, expandable and template-integrated creatives and Share of Voice (SOV) buying, the GlamAdapt marketplace opens exchange-based media buying to high impact brand campaigns for the first time. The open Marketplace Services API makes it easy for Advertisers to work with their partners of choice as they develop audience buying platforms, and existing partners like AdMeld make it easy to accelerate the launch and scaling of these platforms.
